Fenix launches F10, the Middle East’s first 10-minute fresh grocery delivery service, on Reem Island, Abu Dhabi

middle east abu dhabi fenix delivery grocery
Middle East

Fenix launches F10, the Middle East’s first 10-minute fresh grocery delivery service, on Reem Island, Abu Dhabi

FENIX, the leading micromobility platform in the Middle East, has launched its groundbreaking 10-minute delivery service, F10. After its successful rollout of shared e-scooters across the region along with the region’s first private subscription service MyFENIX, the company has unleashed its newest innovative service F10 in Abu Dhabi’s Reem Island, a dense mixed use development in the UAE capital. F10 is the first delivery service in the Middle East region to offer 10-minute fast and fresh grocery deliveries with no minimum order and free delivery, bringing flexibility and freedom to grocery shopping. For the initial launch period, new users can try their first order for free, up to Dh50 off. The 10-minute promise is made possible by FENIX’s vertically integrated approach across the entire value chain, using FENIX’s best-in-class micromobility vehicles and in-house full-time employees to deliver fresh groceries from FENIX dark stores, thereby minimising lost time. The F10 service brings a new level of speed and quality that just hasn’t been possible by typical food tech marketplaces in the region that have less control over inventory and logistics.FENIX's co-founders: CEO Jaideep Dhanoa and CTO I.Q. Sayed are former Careem colleagues  Jaideep Dhanoa, co-founder and CEO of FENIX, said, “We…