Fenix launches F10, the Middle East’s first 10-minute fresh grocery delivery service, on Reem Island, Abu Dhabi

Fenix launches F10, the Middle East’s first 10-minute fresh grocery delivery service, on Reem Island, Abu Dhabi

The 10-minute promise is made possible by FENIX’s vertically integrated approach across the entire value chain, using FENIX’s best-in-class micromobility vehicles and in-house full-time employees to deliver fresh groceries from FENIX dark stores, thereby minimising lost time. The F10 service brings a new level of speed and quality that just hasn’t been possible by typical food tech marketplaces in the region that have less control over inventory and logistics.