Almarai eyes expanding poultry business to double its market share: CEO 

Almarai eyes expanding poultry business to double its market share: CEO 

RIYADH: Saudi Arabian food and beverages manufacturing firm Almarai Co. is expanding its poultry business in an attempt to double its market share in the Kingdom, according to its CEO. Almarai’s strategy has always been to expand its current businesses to new segments, Al Arabiya reported, citing Abdullah Nasser Al Bader, who added that the poultry segment was one of those crucial investments the firm made over the past 13 years. The CEO further noted that Almarai’s poultry business has been a profitable venture despite facing challenges in the industry which include bird deaths. One of the biggest dairy companies in Saudi Arabia, Almarai ventured into the poultry market in 2009, following the acquisition of Hail Agricultural Development Co. Affirming the company’s strong financial solvency, Al Bader added that Almarai’s investments are linked to sustainability and continuity. On Nov. 26, Almarai announced investing SR.5 billion ($1.2 billion) in Al-Shamli Governorate, Hail Region, to expand poultry production. This is part of Almarai’s strategy to maximize the full potential of its core business lines across the Gulf Cooperation Council region. The company’s new investments include the establishment of a new plant and farms in Hail, aimed at elevating poultry production by above