Back to the roots: Saudi’s KBW Ventures forays into organic gardening

Back to the roots: Saudi’s KBW Ventures forays into organic gardening

Saudi Arabia's KBW Ventures has marked its foray into the rapidly growing organic gardening segment in the US by participating in the latest financing round for Back to The Roots, a California-headquartered organic gardening firm.Back to The Roots, founded in 2009, aims to make gardening accessible through its line of small-space gardening kits, live plants, raised beds and 100 percent US-grown seeds.Prince Khaled bin Alwaleed, founder and CEO, KBW Ventures told Zawya that it is the first time that his firm had committed funding to the organic gardening segment.“…I intend to try and positively impact, however I can, every part of the food chain. In parallel with our food tech investments, ‘Back to The Roots' expansion plans were an ideal fit for us in terms of enabling every person to