Abu Dhabi’s Silal, LuLu Group unite to offer local fresh products in UAE

fre, produce, con, company,
  • Date: 24-Nov-2021
  • Source: GCC Business…
  • Sector: Agriculture
  • Country: UAE
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Abu Dhabi’s Silal, LuLu Group unite to offer local fresh products in UAE

Abu Dhabi’s fresh produce and agritech company Silal has signed a Memorandum of Understanding (MoU) with the Emirati multinational retail conglomerate Lulu Group to provide local fresh fruits and vegetables cultivated in emirate fields to consumers across the UAE. Under the terms of the agreement, LuLu Group will sell Silal’s local fresh produce through its branches across the UAE, providing special shelf space to the company’s products. According to the statement, Silal will continue to provide access to markets within its network to its contracted farmers, promoting local produce and increasing its competitiveness. The company stated that, “Once harvested, the company uses sustainable packaging methods to ensure freshness, safety, and nutritional benefits of the product, to make it more appealing to consumers.” Jamal Salem Al DhaheriCEO – Silal “Our partnership with LuLu Group will help us drive the distribution of diversified and high-quality locally grown produce. This MoU comes as part of our remit to encourage sales and consumption of local farmers’ produce, to assure them a sustainable income while guaranteeing UAE consumers freshness from farm to shelf. It also reiterates our commitment to supply local fresh produce to the UAE people across leading retailers in the country, thereby achieving…

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