UAE vertical farming firm reveals plan to launch healthy food brand

UAE vertical farming firm reveals plan to launch healthy food brand

Sarya Holdings, the company which recently launched the UAE's latest hydroponic vertical farming concept, Smart Acres, has revealed global expansion plans in 2021 which include the launch of a healthy food line.

Fit Farm is set to hit the supermarket shelves in the first quarter of next year, the company's CEO Abdulla Al Kaabi said.

Launched in 2017 by two long-time friends and entrepreneurs, Al Kaabi and Sean Lee, Sarya Holdings initially began as a general trading business with an emphasis on fast-moving consumer goods (FMCG) with the aim to bring quality foreign products to the GCC market.

Sarya General Trading houses popular South Korean brands and has partnered with over 10 South Korean brands to strengthen the import and distribution of its products to the GCC.

New partnerships have also been inked with brands from Japan, India, Mexico and the Philippines for 2021 while the company is now planning to launch its own brand called Fit Farm.

Smart Acres is the latest addition set to launch in the region, bringing its cutting-edge vertical farming expertise to the exciting vanguard of hydroponic farming. CEO Abdulla al Kaabi tells CEO Middle East about how the company is harnessing IoT-based methods to produce top-tier crops.

Set to launch