Hayatna aims to play a significant role in UAE Food Security

  • Date: 18-Aug-2022
  • Source: Zawya
  • Sector:Agriculture
  • Country:UAE
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Hayatna aims to play a significant role in UAE Food Security

Abu Dhabi: The newly launched brand Hayatna, offers an extensive dairy product portfolio, produced 100% in the UAE. This home-grown brand is under EFI (Emirates Food Industries), and with it, it aims to play a major role in UAE’s food security agenda, by contributing toward establishing the country as a world-leading hub in innovation-driven food security.

Currently, UAE dairy & beverages product market still relies on importing a major percentage of its supply chain. The brand aims to take this percentage remarkably lower from the current import and align it with the country’s goal of achieving a rate of 50% by 2051.

“Controlling and maintaining the supply chain is a key factor for us, especially with the current constraints towards food supplies. Our strategy and focus is to develop our capability through innovation and product development to ensure our viability in the UAE market and beyond. Also, strengthen and control over the complete value chain to ensure sustainable food supplies in the UAE.” Said Wasfi Kaso, CEO of EFI.

EFI has two farms and a factory operating in Al Ain, with a herd of over 6000 for yearly fresh milk production of more than 31 million liters. “As a locally-established operation, we guarantee