KBW Ventures invests in US-based Back to the Roots

KBW Ventures invests in US-based Back to the Roots

UAE-based KBW Ventures, the venture capital (VC) firm founded by Prince Khaled bin Alwaleed, has participated in US-based startup gardening and organic food company Back to the Roots' seed round. This round, led by the company's current investors S2G Ventures and Acre Venture Partners, also saw participation from John Foraker and Fund Good Jobs.

Founded in 2009 by Alejandro Velez and Nikhil Arora, Back to the Roots looks to make gardening accessible to all growers of all types of experience and living environments. The company also offers a variety of "ready-to-grow"“‹ and "ready-to-eat"“‹ products that are sold at a wide variety of locations across the country.

The company plans to use the funds to scale up national distribution and marketing for the seed packet line, as well as support the continued growth of