Airline ad about imported Scandi traditions sparks turbulence – Saudi Gazette

  • Date: 16-Feb-2020
  • Source: Saudi Gazette
  • Sector:Economy
  • Country:Saudi Arabia
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Airline ad about imported Scandi traditions sparks turbulence – Saudi Gazette

A new commercial from airline SAS challenging the authenticity of Scandinavian traditions has provoked furor in the form of cyber attacks, a wave of social media anger and bomb threats against the ad agency behind it.. On Thursday morning, Danish police cordoned off the area around the Copenhagen offices of the ad agency which created the newly released commercial, according to an AFP reporter at the scene.. Copenhagen police said a bomb threat had been emailed to the agency but that police had found nothing.. The campaign has since been reinstated and on Thursday the video had almost 320,000 views on Youtube.. We stand behind the message in the film that travel enriches us," SAS said in a statement.".