Brand Finance Middle East 50 2020 report: Upto $1tn loss worldwide for brand value as direct impact of Covid-19 outbreak

Brand Finance Middle East 50 2020 report: Upto $1tn loss worldwide for brand value as direct impact of Covid-19 outbreak

The world's biggest companies are set to lose up to $1tn in brand value as a result of the coronavirus outbreak, with the aviation sector being the most affected, according to the latest analysis by Brand Finance.. Brand Finance has assessed the impact of the Covid-19 outbreak based on the effect of the outbreak on enterprise value, as at 18 March 2020, compared to what it was on 1 January 2020.. Based on the impact on enterprise value, Brand Finance estimated the likely impact on brand value for each sector.. Brand Finance released the Middle East 50 report on the region's top 50 most valuable and strongest brands, of which 20 are Saudi Arabian brands, 17 from the UAE, and four from Kuwait..