Zain Bahrain launches its WhatsApp business channel

  • Date: 11-Nov-2020
  • Source: Bizbahrain
  • Sector:Technology
  • Country:Bahrain
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Zain Bahrain launches its WhatsApp business channel

Zain Bahrain, a leading telecommunications operator in the Kingdom, announced the launch of its WhatsApp Business customer communication channel backed by Zain Chat Robot (Zbot). The communication channel utilizes Artificial Intelligence (AI) and Natural Language Processing (NLP) solutions to interact with customers and fulfill their desired transactions in a reliable, secure, and instant manner. By integrating WhatsApp Business into its suite of customer service communication channels, Zain Bahrain becomes the first telecom operator to launch this advanced solution in the Kingdom. The launch of the communication channel is in line with Zain Bahrain's strategy to deliver an exceptional digital customer experience and invest in the latest technologies that simplifies and empowers its customers. Integrating the WhatsApp platform with Zbot is a result of the company's focus to expand its digital