Egypt’s Elves raises $2 million for its app-based concierge service

Egypt’s Elves raises $2 million for its app-based concierge service

Cairo-based Elves has raised $2 million from one of Egypt's leading VCs Sawari Ventures and its existing investors, it told MENAbytes today. A part of the investment was raised in February earlier this year and another in July. Sawari invested in both the transactions. The new investment takes Elves' total raise to date to $5 million, said the startup. Elves had raised $2 million in December 2017 from Emaar, Kauffman Fellows Syndicate, and Dubai Angel Investors.

Founded in 2017 by husband-wife duo; Karim Elsahy and Abeer Elsisi, Elves offers different on-demand services, through its AI-powered concierge app. The app enables users to chat with an elf (a term it uses for its human assistants) to help them buy stuff (online or offline), book flights or hotels, pay bills, or even get