How Does Mobile Behavior in MENA Differ During Ramadan?

How Does Mobile Behavior in MENA Differ During Ramadan?

Requiring businesses to change their approach during this important period with a stronger mobile advertising strategy.". “¢ Power of an advertisement - More than half of the respondents (60%) have purchased something on their mobile device directly from an advertisement and 77% said they would purchase something on their mobile device directly from an ad if the product was relevant to them.. “¢ Mobile games are still popular during Ramadan - 47% of respondents use their smartphones while 36% of respondents say they will spend more time playing mobile games during Ramadan.. “¢ Relevancy is the key - 67% said they would purchase something on their mobile device directly from an ad if the product was relevant to them and 53% have purchased something on their mobile device directly from an advertisement..