IKEA to open permanent branch in Egypt by March 2021

IKEA to open permanent branch in Egypt by March 2021

IKEA, the Swedish home furniture and accessories brand, announced it will inaugurate a permanent branch in 6th October City by March 2021.

In an online event held Wednesday, attended by Ahram Online, IKEA launched its 2021/2020 online catalogue for the first time in Egypt that includes discounts on more than 1,000 products and showcasing more than 1,700 new products.

It also launched its first of a kind mobile app that allows clients to control pieces within their homes remotely using their mobiles.

Thomas Surgy, head of IKEA Egypt, said that 2020 is a hard year for IKEA's business around the globe, because of the Covid-19 pandemic, but with digital transformation solutions the company managed to surmount immediate challenges.

In November 2019, Emirates NBD-Egypt and the Egyptian Marakez Group,