Understanding China’s Young Consumers

  • Date: 11-Jun-2021
  • Source: Harvard Business Review
  • Sector:Economy
  • Country:Egypt
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Understanding China’s Young Consumers

“Do Millennials in China also love avocado toast?”

A global executive asked me this, in earnest, a month ago.

I get questions like this because I'm the founder of a market-insights company called Young China Group. Whenever I give talks, whether it's London or Cairo or Rio, people always ask the same question: “How do the younger generations in China stack up against our own?”