Understanding China’s Young Consumers
Understanding China’s Young Consumers
“Do Millennials in China also love avocado toast?”
A global executive asked me this, in earnest, a month ago.
I get questions like this because I'm the founder of a market-insights company called Young China Group. Whenever I give talks, whether it's London or Cairo or Rio, people always ask the same question: “How do the younger generations in China stack up against our own?”