How Nissan is preparing to reboot its Middle East business

How Nissan is preparing to reboot its Middle East business

When Japanese auto giant Nissan's CEO Makoto Uchida took to the stage in May to declare the figures for the financial year ended March 2020, the numbers looked bleak.

Nissan reported a JPY671bn ($6.2bn) net loss - which was not only its first loss in a decade, but painfully moreover, also its biggest in 20 years.

The dramatic escape of its former high-profile chairman Carlos Ghosn from Japan in December, reports about fissures developing in the Renault-Nissan-Mitsubishi Alliance and the more recent crippling effect of the global pandemic didn't help its cause.

By the time Uchida declared the numbers, Nissan's stock had already lost nearly 30 per cent of its value from the start of the year, but he was determined to pivot the company. He announced a four-year