Offering self-service options, which extends beyond customer service. It simply means giving the ... [+] customer more control. getty Customers are smart. They know a good deal when they see one. They also know a good deal is not always about price, but that it could be about a good customer service experience. As a matter of fact, more than half of the customers we surveyed in the 2020 Achieving Customer Amazement report—62%—are willing to pay more for a good customer service experience. Almost every survey I’ve seen over the years claims that a great service experience will make price less relevant. Nothing new there, but I wanted to put some numbers behind it. We surveyed more than 1,000 consumers, and only 12% said they wouldn’t...read more...