It’s time to rethink business for a sustainable recover: ACCA

It’s time to rethink business for a sustainable recover: ACCA

Fazeela Gopalani, head of ACCA Middle East The accountancy profession's role in building and maintaining a sustainable recovery in these challenging times is the focus for ACCA (the Association of Chartered Certified Accountants) over October, November and December 2020. In its new campaign, Rethinking business for a sustainable recovery, ACCA champions the vital role professional accountants play in a world where sustainable businesses deliver financial returns, while also generating positive value for society and being environmentally responsible for the planet. At the heart of the campaign is a spoken word performance that will be launched on Global Ethics Day (21 October 2020) titled ‘Rudder' by Sugar J Poet, which asks ‘What's the purpose of this profession as we sail through wind and waves? Is profit the only measure of success or does sustainability