Jay Z-backed Devialet launches $300 AirPods Pro rival in Europe

SourceCNBC
SectorEconomy
CountryMiddle east

French audio tech firm Devialet debuted its own true wireless earbuds called Gemini.DevialetLONDON — French audio tech firm Devialet is better known for huge speakers that cost as much as $3,000. Now, it's taking on the likes of Apple and Samsung in the more affordable wireless earphones market.The company on Friday debuted a pair of totally wireless earbuds, its first new product in two years. Called Gemini, the gadget will ship in the U.K. for £279 ($361) and in France and Germany for 299 euros ($352), with pre-orders opening on Oct. 10. The company hasn't yet announced a release date.Devialet, backed by Jay Z and LVMH's billionaire CEO Bernard Arnault among others, is entering a fiercely competitive market dominated by Apple. With a U.S. price of $299, Gemini is more expensive ...read more...