Media executives are finally accepting the decline of cable TV as they plot a new path forward

Media executives are finally accepting the decline of cable TV as they plot a new path forward

There's a quiet consensus emerging in the hallways and boardrooms of American media companies.They expect about 25 million U.S. households to cancel their pay-TV subscriptions over the next five years. This is on top of the 25 million homes that have already cut the cord since 2012. At least three major media companies now expect pay-TV subscriptions to stabilize around 50 million, according to people familiar with the matter, who declined to speak on the record because their company plans are private.The projected decline in subscribers will mean a drop of about $25 billion in cable subscription revenue plus associated advertising losses for the largest U.S. media companies, including Disney, Comcast's NBCUniversal, AT&T's WarnerMedia, ViacomCBS, Fox, Discovery, Sinclair and AMC Networks.This assumption has created a tectonic shift in the media