Nielsen: How The Pandemic Changed At Home Media Consumption

Nielsen: How The Pandemic Changed At Home Media Consumption

According to Nielsen, in second quarter 2020 streaming video consumption grew. notably especially ... [+] with older age groups. Disney+ had a 4% share of all video streaming viewing. (Photo Illustration by Budrul Chukrut/SOPA Images/LightRocket via Getty Images)



SOPA Images/LightRocket via Getty Images

Nielsen recently released results from their Total Audience Report covering second quarter 2020, In second quarter the pandemic triggered a stay-at-home policy for millions of workers that significantly impacted media consumption.

Nielsen reported that 66% of workers in the survey spent some time working at home in second quarter. Additionally, during second quarter millions of workers were either furloughed or lost their jobs, also effecting at home media consumption. Media consumption was also changed with commuting time cut down appreciably.