Simon Says AI Tool Turns Text Transcript Into Video-Editing Platform

Simon Says AI Tool Turns Text Transcript Into Video-Editing Platform

(Image courtesy of Simon Says)

Simon Says, which uses machine learning to automatically generate transcripts for film and TV production, has released a new program that lets users assemble a rough edit of video by grabbing the relevant text from its transcripts.

Simon Says Assemble marks a potentially huge improvement to the usual grind of video editing, one of the most expensive and time-consuming parts of any video project. At minimum, the web-based program promises to ease getting sign-off from creators or clients on a given video project's general structure and story line before an editor dives deep into the assembling the final project through a non-linear editing system such as Final Cut Pro, Adobe



ADBE

Premiere Pro, DaVinci Resolve or Avid Media Composer.

“You're aligning on the story before you get in the edit room,” said Simon Says founder/CEO Shamir Allibhai. “We've reduced the technical barriers, we've reduced the time costs. Now you're eliminating the rounds of editing.”



Allibhai, whose four-year-old company is based in the San Francisco Bay Area, is a former BBC documentary producer in Africa and the Middle East and an executive with the Doha Tribeca