Starbucks’ Pumpkin Cream Cold Brew outsold the PSL this fall, as pumpkin sales hit record highs at the coffee giant

  • Date: 30-Oct-2020
  • Source: Business Insider
  • Sector:Retail
  • Country:GCC
  • Who else needs to know?

Starbucks’ Pumpkin Cream Cold Brew outsold the PSL this fall, as pumpkin sales hit record highs at the coffee giant

Starbucks sold more Starbucks' Pumpkin Cream Cold Brews than its classic Pumpkin Spice Latte this fall. 

Sales of all pumpkin-flavored drinks reached record highs in 2020, Starbucks CEO Kevin Johnson said on a call with investors on Thursday. 

Starbucks launched its fall drinks earlier than ever in 2020, with the Pumpkin Spice Latte returning to the menu on August 25.  

Visit Business Insider's homepage for more stories.

This PSL season, cold brew reigned supreme. 

Starbucks sold more Pumpkin Cream Cold Brews than classic Pumpkin Spice Lattes this fall, CEO Kevin Johnson said on a call with investors on Thursday. 

The coffee chain's sales in the US and Canada declined 9% in the most recent quarter, with transactions down 25%. However, sales of all pumpkin-flavored drinks still managed to break average-daily-unit records, according to Johnson. 

Starbucks'