The iPhone 12 could be Apple’s most important product release in the last decade

The iPhone 12 could be Apple’s most important product release in the last decade

Apple's iPhone 12 lineup is expected to be a major smartphone launch that some analysts predict could be a once in a decade opportunity for the company.

The combination of 5G support, new size options and designs, affordable pricing, and the fact that many active iPhones are aging are likely to culminate in a massive iPhone upgrade cycle.

That's especially important as Apple has been grappling with slowing iPhones sales in recent years, requiring it to boost other product segments like wearables and services.

Apple is expected to announce its new iPhones on Tuesday.

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Apple's annual iPhone launches are always closely watched by customers and Wall Street alike. But 2020 represents a particularly critical moment for the tech giant.

Analysts are expecting the iPhone 12, which will