Which Social Media Networks Do MENA Influencers Love the Most?

  • Date: 01-Jul-2020
  • Source: Al Bawaba
  • Sector:Retail
  • Country:Middle East
  • Who else needs to know?

Which Social Media Networks Do MENA Influencers Love the Most?

Ever since smartphones enabled us to browse the internet using pocket-size devices, our usage of the internet has evolved that it's become a major part of our daily lives. It's allowed many social phenomena to emerge and it has affected our terminology as we indulged in a new virtual reality.

Only ten years ago, words like influencers and vloggers were barely heard of, especially in the Middle East and North Africa, but here we are today, celebrating Social Media Day and examining their content, their popularity, and their favorite platforms.

It's interesting how content offered through social media networks has developed over the years, inspiring new interests among the public and offering a lot of new insights on issues, whether by regular users or well-known influencers.

According to the Digital 2020 report published last January, internet users in the MENA region have grown by 14% during the past year, adding more than 23 million new users. The report also noted that social media networks have welcomed 16 million new active users.

90% of internet users report spending most of their time watching videos, 51% of whom, watch video blogs, dedicating a lot of time to following well-known influencers, and granting them an increasingly huge fan base. Being an image-centered