Why China is the next stop for Middle East entrepreneurs


Founded in 2018, Emirati Coffee Company (ECC) sources its beans from over 40 countries, and then roasts and markets them to over 250 cafes across the region.

The line of products includes conventional and organic beans, instant coffee and coffee capsules to both consumers and enterprise customers.In Saudi Arabia and Bahrain, ECC retails under the brand names of Knowhere and High Street. The company saw growth of 300 percent during the peak months of the coronavirus pandemic, Al-Madfai says, thanks in part to a new website launched in March.He has now set his sights on China, where annual coffee consumption has expanded by 16 percent each year on average over the past decade and will be worth $42.3 billion this year, according to the International Coffee Organization.“We are still in ...read more...