Brands For Less’ Toufic Kreidieh on the company’s recent expansion

Brands For Less’ Toufic Kreidieh on the company’s recent expansion

Our entire journey has been incredibly interesting and challenging at the same time. We have experienced rapid growth, as well as excitement with each new store opening, and today, we serve over eight countries with more than 80 branches across the regions and 3,000 brands of products. We believe that our hard work and quick response to challenges have aided us in our success and look forward to continuing to serve the industry with our concepts and exclusive prices based on customers’ needs and expectations. It was not an easy start for us and despite little financial assistance from banks and working in an underground parking lot of a residential building, we used any profit we made to expand the company. We had to work closely with companies to acquire products at first and coordinated continuously with brands to prove our commitment. Our efforts were rewarded when companies realised our passion and began to supply us with more containers. Although there have been challenges from the beginning, overcoming them depends on smart decisions. The emerging digitised retail sector presented challenges, but we overcame them by embracing modern technology. Moreover, the pandemic prompted us to leverage our e-commerce platform, which allowed