Clos De Los Siete, The Story Behind The Successful Argentinean Brand Created By Celebrity Consultant Michel Rolland

Clos De Los Siete, The Story Behind The Successful Argentinean Brand Created By Celebrity Consultant Michel Rolland

Share to Linkedin Michel Rolland, the world-famous French wine consultant, went to Argentina in 1988 to taste the wines. He was not overly enthusiastic. Nevertheless, he somehow got "caught". And he helped change Argentinean wines and paved the way for their triumphs on the export markets some ten years later. Along the way, he bought land in Uco Valley in southern Mendoza. Now he turns out one million bottles a year of the successful brand Clos de los Siete. Here's the story. We "meet" Michel Rolland on zoom mid-February. He is still in France but is off to Argentina that very evening; his first trip to the country in a year. Michel Rolland came to Argentina for the first time in 1988. A lot has changed since then. "When I arrived, the taste of the wines was not my taste", he admits. "The Argentineans' taste was not the world's taste at the end of the 1980s. That was why they were not successful in the export market." But he saw the potential. He formed a partnership with a wine producer in Cafayate in the northwest of Argentina. He started consulting at a number of wineries in the country. Gradually the