Inside The $200,000 Oscar 2021 Gift Bag: From A Spa Retreat To ‘Poetry For Neanderthals’

Inside The $200,000 Oscar 2021 Gift Bag: From A Spa Retreat To ‘Poetry For Neanderthals’

Share to Linkedin Actress Viola Davis, who's nominated for lead actress for the title role in 'Ma Rainey's Black Bottom,' poses in the press room at the 89th annual Academy Awards The pandemic killed off a number of Hollywood traditions in the past year. The Oscar season swag bag wasn't one of them. Each of this year's swag bags is valued at around $205, 000. That's a combined value of $5. 1 million, just $1 million shy of the worldwide box office for this year's best picture front-runner, Nomadland, which tells the unglamorous tale of a woman who's lost everything in the Great Recession. "We did want the bags to feel like they had a bigger purpose than just, 'Here's a bag full of free stuff,'" said Distinctive Assets 49-year-old founder Lash Fary, whose marketing company takes pains to make it clear the Academy has no association with the freebies. "So all of the bags that we've been doing have been from female-owned businesses, black-owned businesses, disabled entrepreneurs and companies who give back “” even ones that you wouldn't necessarily think give back." A package of 10 personal training sessions with Alexis Seletzky is included in this year's Everyone Wins