KIND Snacks Founder Daniel Lubetzky Announces Investment In Protein Chips Company Quevos On Shark Tank

KIND Snacks Founder Daniel Lubetzky Announces Investment In Protein Chips Company Quevos On Shark Tank

KIND Snacks founder Daniel Lubetzky has invested in egg white protein snacks company Quevos.



ABC.com

KIND Snacks founder Daniel Lubetzky has announced on Shark Tank that he's investing in egg white protein snacks company Quevos through his own family office Equilibra.

The billionaire businessman, who sold his nutrition bar company to the confectionery market incumbent Mars & Wrigley in a reported $5 billion deal last year, notes how Quevos has experienced stellar growth in recent years like no other in the category.

During the 2019-2020 period alone, Quevos grew 400% in sales and expanded from 250 to 1100 retailers despite pandemic-induced challenges in brick-and-mortar stores that have made it difficult for many emerging brands to gain visibility.

The secret sauce to Quevos' success is its mainstream appeal in the broad marketplace rather than adopting a targeted distribution strategy with niche products, Lubetzky believes. 

“There's no reason why these chips should not be everywhere,” he told me. “While we have seen evidence that grocers are moving towards reducing number of SKUs to focus on stocking top-selling staples, we are seeing that highly innovative and differentiated products like Quevos are bucking the trend, and managing to increase