The Package deal: How FMCGs are closing the loop on plastic packaging

The Package deal: How FMCGs are closing the loop on plastic packaging

Plastic is a light, durable and highly versatile material that enables products to remain safe, easily transported, and well preserved. But for too long people and companies have not paid enough attention to what happens to plastic once it has been used.

Plastic bottles are some of the most common and mainstream forms of plastic waste. Across more than 100 countries, plastic bottles and bottle caps make up the third and fourth most collected plastic trash items in the Ocean Conservancy's annual beach cleanups. An estimated 80 percent of plastic bottles produced worldwide are not recycled. This linear ‘take-make-waste' model is unsustainable. It is now being reimagined to create a circular economy for plastic, focusing on packaging in particular.

According to a World Bank report, GCC countries such as Kuwait, Bahrain, and the UAE produce more than 1.5 kilogram of waste per person every day, and the region is expected to double its solid waste output by 2050.

New policy targets plastic bags, beverage cups and lids, plastic cutlery, straws and stirrers and food containers

A single perfect packaging solution is yet to be found. Therefore, we are constantly looking at new initiatives and innovations that are fit for a circular approach and contribute