Thirteen Lune’s Partnership With Goop Makes The Retailer Even More Inclusive

Thirteen Lune’s Partnership With Goop Makes The Retailer Even More Inclusive

Thirteen Lune has partnered with Goop, the first Ally Brand featured on the ecommerce site.



Thirteen Lune

Gwyneth Paltrow's Goop is the latest brand featured on Thirteen Lune, the ecommerce site founded in 2020 to promote beauty brands created by BIPOC founders.

Goop also represents Thirteen Lune's first Ally Brand—a select group of brands the retailer is recognizing for their consistent effort to be inclusive in product assortment and promote change beyond beauty.



“Goop is a visionary leader in holistic beauty and wellness through its engaging content and community,” said Nyakio Grieco, Thirteen Lune Co-Founder.

“We both share a love of discovery and girlfriendship that creates conversation about our commonalities and differences. After many years as a patron and the recipient of Goop's support as a beauty entrepreneur, it's wonderful to bring this full circle for the greater good.”

"Goop is a visionary leader in holistic beauty and wellness through its engaging content and ... [+] community," said Nyakio Grieco, co-founder of Thirteen Lune.



Thirteen Lune



Paltrow lauded Thirteen Lune's core mission. “So many businesses and initiatives geared toward Black and