Amazon Is Making a Simple Change that Will Change the Relationship Between Sellers and Customers Forever

Amazon Is Making a Simple Change that Will Change the Relationship Between Sellers and Customers Forever

This week Amazon announced a change that affects every one of the almost half-million third-party sellers on its U.S. marketplace platform. That's a big deal because those third-party sellers, along with the 1.7 million more worldwide, account for roughly half of Amazon's sales, according to the company. 

Beginning in September, Amazon will require U.S. sellers to include their business name and address on their seller profile. It seems like such a simple move, and to be honest, it's actually a bit odd that it wasn't already policy that sellers had to identify themselves. That seems like a no-brainer, but it's just another way Amazon has previously taken a hands-off approach. 

Now, that seems to be changing. In addition to verifying their identity with Amazon, sellers will also have to make clear where they are located. It certainly makes it harder to get away with selling fake goods when everyone can easily see who you are and where you're located. 

By the way, while this certainly makes it easier for companies like Nike to track down sellers pawning knock off Air Jordans, and it's definitely better for customers to know who they are buying from.

I think that this is even better for some of the small businesses that