What is your marketing strategy?
What is your marketing strategy?
By Ghadeer Habash
Internationally CertifiedÂ
Career Trainer
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Having a “perfect†product is not enough. You may work hard to perfect your product but might end up not selling it. So, what’s the secret?
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1.Marketing your product
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Ask yourself…Â
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• Who’s your target?Â
• Its age, sex, location, income?Â
• Is your product high-end, targeting a high-income segment of society, for example?Â
• Do you have resources and enough raw materials for your product? Success lies in consistency. To achieve consistency in the product’s quality, you need to have standards, resources and raw materials from the same source, never compromised
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2. Branding your product
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The name of your product should…Â
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• Be easy to remember: Choose an easy-to-remember name with few letters that reflect what you doÂ
• Be culturally sensitive to avoid names that could be mispronouncedÂ
• Try to think of a name that has meaning or story behind it and links to what you’re doingÂ
• Not be used by others. Research your brand name on Google to check that it’s not already being used for the same purpose
• Not be used elsewhere so research the name on social media platformsÂ
• Be attractive: Font colour and logo are important parts of brand imaging so choose your colours carefully and stick to them; the