Exclusive: How online flower platform Floward built a $30 million annual business in 3 years

Exclusive: How online flower platform Floward built a $30 million annual business in 3 years

Abdulaziz Al Loughani is a Kuwaiti entrepreneur who had previously led Talabat before passing on the baton to his partner Mohammed Jaffar (who then sold the company to Rocket Internet for $170 million in 2015). He's also a tech investor and has been investing in startups across the region through Faith Capital, an investment firm that he had co-founded with Mohammed Jaffar.

In 2017, Abdulaziz wore his founder hat again to start a company that would sell cut-flowers online. He had spotted a gap in the GCC cut-flower industry with over 98 percent of the $1.5 billion market being offline at the time.

Sharing the launch story, Abdualziz, CEO of Floward told MENAbytes, “The market was very fragmented back then with no regional leader and nascent online presence. After learning that there's