A Fresh Start: Business Trends For 2021 (Through The Lens Of Digital Transformation) – Entrepreneur

A Fresh Start: Business Trends For 2021 (Through The Lens Of Digital Transformation) – Entrepreneur

It is an inconvenient truth that most companies are great at their core business, but they are not great at reimagining the future of their business.A great deal of the work I do involves meeting, advising, and helping the CEOs and leadership teams of large, established organizations on the transformation of their businesses for a digital age. Despite the proud history of these companies, their leaders recognize they have a problem and an imperative to address it.The hardest part of any personal or enterprise transformation can be the choices that we make every day to move toward what will drive our future success. Often, this will mean letting go of things that made us successful in the past, to make room for new skills, relationships, ways of working, and opportunities.In a world where much of what we do and know has gone digital in the space of an average CEO's career, and the rest of it is not far behind, businesses need help. They need help to balance the pressure to perform in their current context with