A global brand with a local touch: Acer celebrates 30 years in MEA – ITP.net

  • Date: 01-May-2022
  • Source: ITP
  • Sector:Economy
  • Country:Middle East
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A global brand with a local touch: Acer celebrates 30 years in MEA – ITP.net

This month, Acer marked its 30th anniversary in the Middle East and Africa. 

In an exclusive interview with ITP.net, the company’s vice president for the Middle East and Africa and head of Product Business Unit for Europe, Middle East and Africa (EMEA), Massimiliano Rossi, shared how the Taiwanese company has transformed and evolved over the past three decades. 

In 1992, Acer opened its offices in JAFZA, UAE as part of its first major transformation under ‘global brand, local touch’, with only seven employees. Today, the company has three offices with 31 employees across the Middle East and Africa serving over 20 countries.