Ad fraud detection firm White Ops gets an investment infusion from Goldman Sachs Merchant Banking

Ad fraud detection firm White Ops gets an investment infusion from Goldman Sachs Merchant Banking

Hi! Welcome to the Insider Advertising daily for December 22. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected].

Today's news: Goldman Sachs Merchant Banking acquires bot detection firm White Ops, toy companies get around TikTok's advertising policies, and VCs bet on e-commerce for 2021.























White Ops CEO and co-founder Tamer Hassan.





White Ops





Goldman Sachs Merchant Banking is acquiring fraud detection firm White Ops as scammers spread to more corners of the web

Lara O'Reilly reports that adtech firm White Ops has been acquired by Goldman Sachs Merchant Banking, ClearSky Security and NightDragon.Industry observers say the company's recent moves suggest it could be preparing for an IPO and acquisitions.Terms of the deal weren't disclosed but White Ops plans to use the new investment to help it expand to areas such as application security and streaming music.

Read the full story here.























The TikTok logo is displayed on a phone in China on March