Anheuser-Busch, MADD, Uber Join Forces To Pump The Breaks On Impaired Driving

Anheuser-Busch, MADD, Uber Join Forces To Pump The Breaks On Impaired Driving

The brewing powerhouse formed a coalition with Uber and MADD to target impaired driving. Anheuser-Busch has joined forces with Mothers Against Drunk Driving (MADD) and Uber UBER to target impaired driving in a just-launched new campaign. This comes just weeks after spirits house Diageo unleashed new virtual tools to spread awareness about impaired driving. The brewing house's new coalition will utilize all three group's best assets—Uber's fleet of safe rides, MADD's history of resources in the space, and Anheuser-Busch's access to a globe of drinkers, for one—to build a campaign that reaches a wide spread of drinkers. This is the first time MADD has ever partnered with an alcohol company. "The coalition will leverage each participant's unique capabilities—Anheuser-Busch's large consumer base, Uber's global scale, and MADD's historic efforts and influence—to raise awareness, influence policy, and ultimately change consumer behavior," says Colleen Lucas, VP Better World at Anheuser-Busch. Why target impaired driving now? Since MADD was founded in 1980, alcohol-impaired driving fatalities have been reduced by 52%. But over the last decade, this number has flatlined, with an average of 10, 000 fatalities occurring each year at the hands of impaired drivers. The coalition will unfold across a multi-platform Decide to