Biggest investment trends to watch out for in 2021

Biggest investment trends to watch out for in 2021

One thing is certain - adjusting to changes can be challenging. Be it planned or unplanned, gradual or sudden, change is inevitable and very much part of being human. For almost a year now, we have experienced an unprecedented shift in our way of life due to Covid-19. We have reluctantly let go of our old normal and are now settling into what seems to be our new normal. There will be economic damage, but people are learning how to cope and businesses are adjusting. Many lessons will be learned and firms that survive will be more resilient and productive. Even when society starts up again post-pandemic, there will still be restrictions. In reality, we are facing fundamental shifts to our way of life.

It is a worrying time for many individuals and businesses from both a health and economic perspective. But what the coronavirus crisis has shown is that people and organisations can be innovative, adaptable and resilient. Many companies moved quickly to keep pace with customers' new demands by dramatically scaling up their digital footprints - including those from sectors not traditionally associated with online platforms. With the vaccines now being rolled out, the consumer economy is recovering