Cadillac Middle East Outlines Long-Term All-Electric Strategy for the Region, Spearheaded by the Cadillac LYRIQ

Cadillac Middle East Outlines Long-Term All-Electric Strategy for the Region, Spearheaded by the Cadillac LYRIQ

Today, Cadillac Middle East announced that LYRIQ, Cadillac's first ever all-electric vehicle (EV), will launch in the region from mid-2023, marking the start of an exciting and transitional chapter for the pioneering luxury brand towards a fully electric future by the end of the decade.

 

The Middle East is the first market outside of North America and China to announce its commitment to bring LYRIQ to market, reinforcing the importance of the region to GM and Cadillac's global all-electric strategy.