Cadillac Middle East Outlines Long-Term All-Electric Strategy for the Region, Spearheaded by the Cadillac LYRIQ

SourceEye of Riyadh
SectorEconomy
CountryMiddle east

Today, Cadillac Middle East announced that LYRIQ, Cadillac’s first ever all-electric vehicle (EV), will launch in the region from mid-2023, marking the start of an exciting and transitional chapter for the pioneering luxury brand towards a fully electric future by the end of the decade.

 

The Middle East is the first market outside of North America and China to announce its commitment to bring LYRIQ to market, reinforcing the importance of the region to GM and Cadillac’s global all-electric strategy.

 

General Motors (GM) Middle East has previously outlined its  ambidextrous approach to mobility: growing its core line-up of award-winning vehicles while pioneering future mobility towards a vision of Zero Crashes, Zero Emissions and Zero Congestion. Cadillac will be at the forefront  of this revolution, exemplified by the successful launch of the 2021 Cadillac Escalade and closely followed by the confirmation of the Cadillac LYRIQ for the regional market. Through this two-pronged approach, Cadillac will continue to play a key role in innovation...read more...