Canon Middle East highlights commitment to the region

Canon Middle East highlights commitment to the region

Dubai, UAE; December 28, 2020: Under the banner of "New World, New Heights“, Canon Middle East held its annual Partners' Conference 2020 virtually, demonstrating commitment to ensuring a sustainable future in the region with innovative insights and solutions that help achieve new heights, in a new world.

Despite a challenging year, Canon Middle East proceeded with its important annual partner conference virtually, demonstrating commitment to the Middle East region, 'closer to customers' Strategy. 

During the event, the company celebrated its partners for showcasing resilience, agility and growth despite the unprecedented difficulties of 2020. In addition to thanking frontlines for supporting essential sectors in the region while navigating the changes brought by the COVID-19 pandemic.  

Anurag Agrawal, Managing Director, Canon Middle East and Turkey said: "CME is dedicated to forging ahead and rolling out its growth strategy to address both geographical gaps and emerging trends, to be closer to customers in the region and address their emerging needs while staying agile and flexible. We will focus on 'Retaining our existing customers', 'Reaching new ones' and 'Raising the value to all customers' to expand the business horizon.

Despite the pandemic, Canon has launched various key and game changing products in the business and consumer categories across the Middle East, coupled with