Changing trends in the beauty business

Changing trends in the beauty business

Eight months into the pandemic, the global beauty industry which comprises of skincare, colour cosmetics, haircare, fragrances and personal care has, like the majority of industries, been shaken by the COVID-19 crisis. Based on consumption habits on its site, the way customers buy beauty has changed and continues to alter quite significantly as we continue into the new year, according to Neelam Keswani, Founder and CEO at Glamazle.com. here are the beauty consumption habits that Glamazle.com has seen develop in the region during 2020.WFH Essentials and the decline of colour cosmetics: With increasing work from home options and distance learning, sales of coloured cosmetics have been hit hard, especially lipstick where there was a decline by 40 percent in the Middle East, higher than the global figures. According to a recent study by McKinsey, even when consumers do return to work, many will continue to wear masks, further slowing make-up's recovery.The rise in mask make-up: As women get back to work, the demand for lipsticks might have dropped, but above the mask make-up has seen a huge spike. Coloured lenses and coloured liners to add more drama to the eye area have seen a huge uptake.Product Substitution: As redundancies and