Cisco Small Business Partner Summit to Explore Growth Opportunities Across MEA

Cisco Small Business Partner Summit to Explore Growth Opportunities Across MEA

 Cisco's Small Business Partner Summit is taking place virtually this week, outlining the importance and growth potential of the small business sector across the Middle East and Africa. Small businesses account for 44% of all IT spending and continue to outpace traditional enterprise growth. On Tuesday 2nd March, summit attendees will be provided with insights into Cisco Designed - a tailor-made portfolio which delivers simple, secure and flexible products, available at competitive price points to help small businesses to thrive. Participants will also learn about Cisco's Partner Programs, incentives and rewards to expand their own business offerings, while simultaneously empowering small business customers in their endeavors to leverage digital solutions. "The pandemic has intensified the digital divide that was already present in the small business market, and it is pushing companies to accelerate their digitization agendas,“ said Hani Raad, General Manager of Small Business at Cisco MEA. "Businessowners are realizing that digitization is essential, not only to ensure continuity today, but to secure future growth and resiliency. With our growing portfolio of software and hardware solutions for small businesses, alongside tailored advisory, Cisco is playing a pivotal role in empowering the sector to thrive - at times of crisis and beyond. We look