GM Middle East Defines 2021 Regional Strategy; Headlined by Reveal of the all-new, all-electric Chevrolet Bolt EUV

SourceEye of Riyadh
CountryMiddle east

Today, General Motors (GM) Middle East has outlined its 2021 and beyond regional business and growth strategy, further reinforcing the Middle East as a critical piece of GM’s past, present and future in leading towards its current and future mobility goals. GM continues to revolutionize the industry by changing the face of mobility, as the company drives towards its vision of Zero Crashes, Zero Emissions and Zero Congestion, while continuing to grow its Truck and SUVs franchises. GM Middle East will be focused on two distinct strategic business pillars: growing and expanding its core business of delivering world-class cars, trucks and SUVs, while accelerating its future mobility agenda across electrification, autonomy and connectivity. GM Middle East’s 2021 Future Mobility strategy is today headlined by the all-new, all electric Chevrolet Bolt EUV. Through this ambidextrous approach to today and tomorrow’s mobility solutions, GM will drive its regional Enterprise Growth Strategy, reinforcing leadership in strategic truck and SUV segments, while innovating fearlessly to future-proof the more...