How Food Companies and Health Companies Can Collaborate for a Better Future

  • Date: 13-Apr-2021
  • Source: Newsweek
  • Sector:Economy
  • Country:Middle East
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How Food Companies and Health Companies Can Collaborate for a Better Future

A few weeks back, I gave a talk in front of some of the world's top thought leaders at the World Economic Forum's New Disrupters of Nutrition series. I ended my talk, which was on the future of the nutrition industry, with the claim that nutrition companies have the opportunity (if not the mandate) to become preventive health enterprises, and that this may actually be where they may experience the biggest future growth.In this article, I would like to explore what it takes for nutrition companies to transition into preventive health enterprises and be part of the solution.Nutrition: One Aspect of Preventive HealthAccording to the CDC, 42% of the adult population in the U.S. is classified as obese, and the estimated annual medical cost of obesity is $147 billion. What's more, obesity rates have sharply increased in recent years.This highlights the opportunity for food and beverage companies to work hand-in-hand with health organizations. Together, I believe we can work on preventing nutrition-related health issues rather than relying on these issues to be managed by the health care industry, insurance and medication after the onset of disease and complications.Here are a few ways food and beverage companies and health organizations can