How to measure a business lead pipeline

CountryMiddle east

There are only a handful of things that a CEO needs to focus on in order to achieve growth. Most good CEOs focus on measuring three standard business results, which is a must. These are: 1) customer growth, 2) sales revenue growth and 3) profit margin growth, or lack thereof.While these three results are good at gauging past performances, they are bad at achieving future goals because they are time deficient. Every time you look into these three key business results, the only thing you are doing is measuring the past performance of the organisation up until a certain period in time.

If you are charged with the growth of your business, you will need to take a couple of steps back and look at the drivers that deliver that growth.Begin with lead generationThere are five key drivers that deliver growth in any business – the first and most important of them is lead generation. Not marketing in general, but specifically lead generation. We have been so brainwashed by the big advertising firms that we have become focused on marketing and advertising activity for the sake of it. The ugly truth is that if you don’t know or cannot measure more...