KAMI’s New Year Resolution Is To Make Activewear More Sustainable

KAMI’s New Year Resolution Is To Make Activewear More Sustainable

Kami's collection



Kami

The new activewear brand KAMI is going to source sustainable material and stand the test of time. Made using discarded fishing nets and other waste materials, every collection is named after a different marine animal impacted by pollution.

The British brand was launched at the beginning of 2021 with two collections, as a daydream that became a reality. “If I wanted to start wearing activewear that was sustainable and ethically made, I realised I needed to do it myself,” says KAMI's founder, Katie Snell.

During her time as a marine biology student, Snell came to understand more on the severity of plastic pollution on marine wildlife, the environment and human health. “I decided I wanted to make positive changes in my own life and research how to live more sustainably. It started small, switching from liquid soap to soap bars, to carrying a reusable coffee cup and water bottle with me wherever I went,” she recalls.



“Alongside a struggle to find sustainable, ethical activewear for men and women that was both high-fashion and premium quality, I started to become more aware of the impact of fast-fashion on the environment and