Porsche’s ‘electric future’, Interview with Middle East CEO

  • Date: 25-Jan-2021
  • Source: Tahawultech
  • Sector:Transport
  • Country:Middle East
  • Who else needs to know?

Porsche’s ‘electric future’, Interview with Middle East CEO

CNME Editor Mark Forker spoke to Dr Manfred Braeunl, Chief Executive Officer, Porsche Middle East and Africa FZE, to find out about the automotive industry's shift towards electrification, the future of mobility in a digitally connected world - and how Porsche has established itself as a global leader in electric vehicles.

There is a growing momentum on a global scale for the rollout of electric cars, with fears over the role emissions from passenger vehicles play in contributing to climate change. Porsche is leading the way globally with their electric car offering. What differentiates Porsche from its other rivals when it comes to electrification?

Electric or not, first and foremost Porsche builds exclusive sports car. We do not compromise this. Our E-Performance strategy is a vital pillar of our company strategy going in line with our positioning as an emotive sports car brand with a focus on dynamic driving, design, quality and sustainability.

Every new hybrid or electric model will always be the benchmark in its respective segment. This is our recipe for success, and this is also why there is no plan to electrify all of our models. For the 911 for example, considerations include the development of a very sporty hybridisation