UNWTO – INSTAGRAM partner to help destinations ‘recover and rediscover’

UNWTO – INSTAGRAM partner to help destinations ‘recover and rediscover’

(MENAFN- Caribbean News Global) MADRID, Spain, (UNWTO) – United Nations World Tourism Organization (UNWTO) and Instagram have joined forces to produce a 'Tourism Recovery Playbook', and so help destinations and business harness the power of digital and visual storytelling to reach new audiences and return to growth. This first-ever partnership with Instagram forms part of UNWTO's wider shift towards harnessing the power of digital innovation to drive the restart of tourism, especially local and sustainable tourism. It also represents Instagram's recognition of tourism as a leading provider of livelihoods and global opportunity, welcoming UNWTO as partners in a first structured effort to use the platform as a tool to help kickstart the sector's recovery. The partnership was announced against the backdrop of World Travel Market in London, the leading tourism trade fair where UNWTO brings together political and business leaders, and after of UNWTO amplifying tourism's unified response to the climate emergency at the UN Climate Change Conference COP26 in Glasgow. Expert insights into storytelling for tourism The Recovery Playbook provides insights into making the most of the platform, from producing Reels to showcase destinations to using Guides and other tools to illustrate how the sector is ready to welcome