How Walmart’s ad business stacks up to Amazon and why the retailer wants to acquire a piece of TikTok
How Walmart’s ad business stacks up to Amazon and why the retailer wants to acquire a piece of TikTok
Hi! Welcome to the Insider Advertising daily for August 31. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]
Today's news: How Walmart's ad business stacks up to Amazon, tech salary data, and Netflix's Brazil audience.
Doug McMillon, president and CEO of Walmart
Paras Griffin/Getty Images for 2017 ESSENCE Festival
Walmart's bid for part of TikTok's ad business shows its ambitions to take on Amazon. E-commerce insiders detail the strengths and weaknesses of its ad strategy.
Last week, Walmart confirmed that it worked with Microsoft to make a bid for TikTok's US business to compete with Amazon, particularly in advertising.I looked